What is The Thread?

The Thread is a year-long course, a mindful present, a collective art piece, a manifesto for a better world, a journal in the form of 24 letters, a stationery set, and a chance to get to know yourself and the world a little better.

In 2021 we kinda lost the thread, somehow even more than in 2020 at the height of the lockdowns. It feels like we're getting even more polarized and gridlocked, even lonely. So in 2022, we'll spin the thread again. In mindful conversation through 24 prompts to reflect.

Each letter is a fragment of a conversation, a thread to weave into the story of all who participate. The prompts will be on themes that invite you to rethink hard boundaries, learn to listen to different opinions, build bridges, foster understanding and inquire what's important to you. The Thread is sort of like a yearly planner, but a bit more spiritual. A bit like a self-improvement course, but without the idea that you're not good enough. It's an invitation to reconnect to our shared humanity.

How does it work?

At its core, The Thread is a year of guided letter writing. A commitment to take a little timeout every other week to reflect and get to know yourself a little better. And you gift the same chance to sprinkle the year with mindful moments to someone else.

You get a set of artist-designed, quality printed stationery to gift this holiday season. Because everyone likes to unwrap a present. Each starter pack includes instructions on how to join The Thread and what to expect from the experience throughout 2022.

We'll guide you through the year with a different theme to explore each month. The course will include inspirational content, optional exercises or activities, and podcast episodes as well as the main writing prompts.

Each month in 2022 you get two prompts to write a letter. One to a friend and one to your future self. So will everyone else who joins The Thread. Each month you'll also receive a letter from one of the other writers. A chance to see the world through someone else's eyes, to break out of the echo chamber of social media and tap into a different kind of connection.

You can either bring a friend, a partner, or a loved one and write one-on-one or join the collective and get randomly assigned interesting people in the group to write to and receive letters from.

Paying it Forward

The Thread comes as an invitation you share. You can't join The Thread alone, you bring someone with you.

There are exactly 100 invitations available, each one is good for two people.

You can choose to:

  • Join The Thread with a "+1" - your partner, lover, friend
  • Join The Thread yourself and "Pay it Forward" by giving your second spot to our Impact Initiative, so someone who couldn't afford joining can be part of the experience
  • Gift both invitations and let the recipient choose who they want to invite to join them

Reflecting in Community

The Thread as a whole will consist of 200 writers, everyone will need to agree to our Code of Conduct and agree to respect each other. We want to make sure The Thread is a safe space to explore ideas you maybe didn't spell out yet, and we want to be open to considering ideas we haven't really considered yet.

Over the course of the year we'll collectively write almost 5000 letters, 5000 individual threads of conversation. And each of us will receive 12 letters from other writers on The Thread. This allows us to literally bridge the gaps and start to make the world a bit smaller again.

We understand not everyone will be excited about sharing ideas with strangers, so we'll allow people to opt out of the collective experience and write in pairs if both people on the invite individually opt-out. Check out the FAQs for details.

Over the year, there will be opportunities for those who would like to share more with the whole community to exchange insights and experiences.

Your Host

Jonas Haefele

Your guide on The Thread is going to be Slow Works founder Jonas Haefele.

Jonas is a designer by education and a techie by accident. After moving to London, he spent years in corporate training, teaching Fortune 500 companies about technology and innovation to up-level their workforce and accelerate transformation. In 2019, Jonas founded Slow Works to help organizations explore how to use technology mindfully while caring for the people and the planet. He's also co-founder of LGBTQ+ entrepreneur network Series Q, a yoga and mindfulness teacher, and has recently launched A Quick Pause, a podcast offering mindful practices to reconnect, heal and empower.

In his free time, Jonas likes to host dinners, bake sourdough, go for long walks in nature and generally move his body and nurture his soul.

Sophie Smiles

Winter

Sophie combines creative facilitation and illustration skills to enable collaboration and change communications. She is freelancing while studying Illustration and Visual Communication at Westminster University, London. She supports leaders in articulating their visions and creates space in which teams can creatively explore their ideas and solve problems. Her work is as much about the process as the pictures and is designed to cultivate open, productive and sustainable workplaces in the modern digital age.

Learn more about Sophie at sophiesmiles.co.uk.

Michaela Stavova

Spring

Michaela is a Czech/Swiss illustrator and animator. Drawing from her understanding of different cultures, she is offering various styles and techniques, which support clients' ideas and creatively develop their projects.

You can find more about her work on her portfolio and follow her on Instagram @michaelastavova.

Xara Bennett-Jones

Summer

Xara Bennett-Jones is an illustrator based in London. She works for the UN as a graphic designer and illustrates on a freelance basis. She's inspired by botanics and whimsy and enjoys drawing from myths and stories to create artworks.

You can find Xara as @titian.threads on Instagram.

Anders Tallvik

Autumn

Anders Tallvik is an Amsterdam-based conceptual graphic designer and art director who in a parallel universe might be working in music or fine art. His design work is a balancing act between structured research and freeform experimentation, always lead by the question "what if…?" and a focus on de-stressed workflows. His personal projects include analogue photography, printmaking, and illustration, all of which are ways to explore the interplay between creativity and meditative participation in the here and now.

You can follow Anders's work at @anderscreative on Instagram and at anders-creative.com.

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